Apple announces some major technological advancements in this years Apple event alongside some entertaining promo videos.
iPhone 7 & 7 Plus
Apple always seems to manage the impossible, marrying revolutionary and the present and once again, they don’t disappoint. Apple announces a series of new products such as the unsurprisingly named, iPhone 7, which will include new features such as a 4.7 inch display, several colourways including glossy black, matte black, rose gold, gold and silver, water and dust resistance and the removal of the 3.5mm headphone jack. Along with those changes, we can also expect to see an all new 12MP rear facing camera and a 7MP front-facing camera and stereo speakers for that all important private jam session. Alongside the new iPhone 7 however, comes the iPhone 7 Plus which features a 5.5 inch display, a camera with two separate lenses, wide-angle and telephoto which zooms up to 10x. Both phones will include a more rapid Fusion chip, making it faster then it’s predecessor and a touch sensitive home button with taptic feedback. They’ve also managed to get rid of the unbearable 16GB version and started the storage capacity at 32GB ranging to 256GB.
Both iPhone’s will be available to all September 16th at a starting price of £599 for the 7 and £719 for the 7 Plus.
Apple Watch Series 2
The Apple Watch stays relatively the same but with some key improvements such as an all new waterproof feature, which allows the watch to be submerged to up to 50 metres, allowing you to tell the time while your in the shower – a crucial necessity in anyones life. In company with the all new waterproof ability comes a 2x brighter screen, built in GPS which can be used without the iPhone close at hand, a faster processor making it 50% faster then before and a rather costly ceramic version but it is 4x stronger than the stainless steel version. But of all the newest updates, we’re probably happiest about the Pokemon Go app, allowing you to keep tabs on that hatching egg you’ve been waiting for and more.
The Series 2 of the Apple Watch will start at £369, also giving you the option of purchasing the ceramic version for a whopping £1,249 – which is surprisingly still not the most expensive version of the Apple Watch which are all available September 16th (excluding the Nike+ branded version, available sometime early September).
With the disappearance of the 3.5mm headphone jack, comes the all new AirPods. A set of wireless ear buds that fit comfortably into the ear, allowing you to free yourself from the trouble of untangling headphone wires in the morning. The AirPods include a microphone for handsfree calls, infrared sensors that will initiate the sound only when placed inside the ear, motion accelerometers that react to a double tap and launches Siri and will deliver incredible sound and a consistent as well as reliable connection for up to five hours on a single charge. Fear not, as they come with a compact wireless charging case, delivering more than 24 hours of battery life.
AirPods will cost you £159 and will be available from the beginning of October but if you prefer the wired versions, a 3.5mm adapter can be purchased, to allow you to plus headphones into the Lightning port.
Super Mario Run
Here’s some very interesting news, for the first time ever, Apple has teamed up with Japanese video game company, Nintendo to deliver Super Mario Run. The all new iPhone game will involve tapping on the screen to make Mario jump and he famously collects coins, avoids mushrooms and reaches the flagpole, completing the level. The game can be enjoyed one handed, freeing your other hand for a Pokemon Go session on the Apple Watch.
No official release date or price has been announced, but look forward to Mario making it’s way to your iPhone later on this year.
Last but not least, iOS 10, the operating system. In the newest update, Siri has become more intelligent and useful, writing messages and even searching via image as well as transcribing voicemails. Apple Music has become more intuitive and simpler, also bringing back Recently Added and Recently Played sections to iTunes. Improvements to Apple News and Apple Maps can also be expected, improving the entire Apple experience.
The update will be compatible with almost Apple products apart from iPhone 4, iPad 2 or 3 and iPad Mini (as well as Apple Watch of course). Look forward to the newest update, available September 13th.
We’re looking forward to all the newest updates and releases, so keep checking for more information.