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Kendrick Lamar and Shaq Visit Soaptopia to Sniff Bars of Soap

One of hip-hop’s brightest young stars, Kendrick Lamar, joins one of basketball’s biggest legends, Shaquille O’Neal, to sniff artisanal soap in Los Angeles.

The two “Shop Small” in the American Express campaign, comparing smells of various soap bars including the “Luscious Lamar Bar” and “Shea Butter Shaq” which can actually be purchased over on Soaptopia. The new advertisements were created in attempt to bring awareness to small businesses and encourage support from individuals.

Watch the sports legend and Compton rapper bond in all three ads.


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